1. Introduction

At Magic Crafts UK, we are committed to protecting and respecting your privacy. This Privacy Policy outlines the types of personal information we collect, how we use it, and the steps we take to safeguard it. By visiting and making purchases from our website, you agree to the terms outlined in this Privacy Policy.

2. Information We Collect

We collect the following personal information from customers:

• Full Name

• Shipping Address

• Email Address

• Payment Details (e.g., credit card information, securely processed via trusted third-party payment processors)

• Order Details (e.g., items purchased, special instructions)

• Other information collected by Squarespace, including site usage data and cookies.

3. How We Use Your Information

The personal information you provide is used for the following purposes:

• Full Name: To identify who to ship the order to.

• Shipping Address: To deliver the order to the correct location.

• Email Address: To send order confirmations, payment confirmations, and updates. Additionally, to send newsletters, special offers, and discount codes if you have opted in to receive them.

• Order Details: To process your order and know what products to ship.

• Payment Details: Your payment information is securely processed by either PayPal or Squarespace (for debit/credit card transactions). These third-party payment processors require your payment details to complete the transaction.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your data with the following trusted third-party service providers for the purpose of fulfilling your order:

• PayPal: To securely process payments made through PayPal.

• Squarespace: To securely process payments made through debit or credit cards via the Squarespace payment processor.

• Royal Mail: To deliver your orders to the specified address.

These third parties are required to handle your information in accordance with strict data protection guidelines.

5. Cookies

We use cookies on our website to enhance your browsing experience and improve website functionality. Cookies are small text files that are stored on your device. They help us remember your preferences and improve the overall performance of the site. We use cookies for the following purposes:

• To track and analyze site usage.

• To improve website functionality.

• To enhance user experience, including remembering preferences or login information.

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect your ability to use certain features of the website.

6. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it. The personal data you provide is securely processed and stored by trusted third-party service providers:

• Squarespace: Utilizes SSL certificates to encrypt website traffic, ensuring a secure connection between you and the website.

• PayPal: Employs advanced security technologies, including data encryption and 24/7 fraud monitoring, to protect your financial information.

• Royal Mail: Handles your shipping information to deliver your orders securely.

While we strive to protect your personal data, please be aware that no method of data transmission over the internet is 100% secure. Therefore, we cannot guarantee absolute security.

7. Data Retention

We will retain your personal data for the following periods:

• Order Information: For tax, accounting, and legal reasons, we will retain order information for 4-5 years from the date of the transaction.

• Customer Information: If you have an active account on our website, we will retain your personal information for as long as your account remains active. If you decide to delete your account, your information will be removed.

• Cookies: Cookies are stored on your device for as long as they are required for the purposes stated in this Privacy Policy. Session cookies will expire when you close your browser, while persistent cookies will remain until their expiration date or until you delete them from your device.

8. Your Rights

You have the following rights concerning your personal data:

• Access: You can request a copy of the personal data we hold about you.

• Correction: If you believe any of your personal data is incorrect or incomplete, you may ask for it to be updated.

• Deletion: You may request that we delete your personal data, though this may affect our ability to fulfill your orders or obligations.

To exercise any of these rights, or if you have any privacy-related concerns, please contact us at contact@magiccraftsuk.com.

9. Third-Party Links

Our website may contain links to third-party websites, including social media platforms such as TikTok, Facebook, YouTube, Pinterest, and Instagram. We are not responsible for the content or privacy practices of these external sites. Please review their privacy policies when visiting these third-party websites.

10. Changes to This Privacy Policy

We reserve the right to update or change this Privacy Policy at any time. Any updates or changes will be posted on this page, and the "Last Updated" date will be reflected at the bottom. Please review this Privacy Policy periodically to stay informed of any changes.

Last Updated: 17/02/2025